The news that Polaroid is stopping manufacture of its famous instant film products consigns, in one cruel stroke of the corporate pen, Hey Ya! to the dustbin of pop history.
What in 2003 seemed not just like the greatest pop song of the year, but the very future of pop music itself, has now become outdated due to the lyrical instruction:
Shake it, shake it like a Polaroid Picture, shake it, shake itAdmittedly, Andre 3000 was probably aware that amateur voyeurs had progressed from the Polaroid to the mobile phone or the camcorder to capture their more intimate moments, and was even five years ago using the Polaroid as part of Hey Ya!’s rather retro feel.
Shh you got to, shake it, shh shake it, shake it, got to shake it
(Shake it Suga') shake it like a Polaroid Picture
But in a few years’ time, a new generation will never know what it means to shake it like a Polaroid Picture. Unless they’re taught by Tali White, Lucksmiths singer by night, schoolteacher by day and standard-bearer for traditional values at all times, who here covers the song.
When Tali sings "Now ladies I want to see you on your baddest behaviour/Give me some sugar I'm your neighbour", you can almost forget that his CV reads “can play the guitar, can sing and can count to ten. I would make a perfect presenter for PlaySchool”. Almost.